Guest Post: Why startups should advertise their stories

Startups are typically limited by their budgets when it comes to advertising options. The most popular options have traditionally been native formats like Google AdWords and Facebook Ads. Startups are highly focused on converting prospects into customers, however, it’s rare for customers to learn and convert in one session. This is where the power of story plays a role. As Simon Sinek’s Start with Why mentions, customers in the on demand world care about the story along with price, convenience, and reliability. Here are five reasons you may want to consider investing in sponsored stories:

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Around the office water cooler with Arash Sadighi

Today we're around the water cooler with broker Arash Sadighi. Arash was born in Vienna, VA and attended Virginia Tech. We're honored to have Arash on our team because he's a popular guy- he's been a groomsman at ten weddings! Read on to learn about some of Arash's unpleasant experiences (office and food related) as well as his love of music.

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Positive time wasting ideas for the office

Some employers and employees firmly believe that if a worker isn’t at their desk they are not being productive. In theory this makes sense, but sitting at a table for eight hours does not equal efficiency. In order to maximize their daily potential, it helps to keep them engaged. Even the best employees can be guilty of wasting time. However, time wasting doesn’t have to be a hindrance on their work. In fact, time wasting can even benefit an employee’s daily output. By getting away from their computer and desk to clear their mind they can remain present and not fall into a rut of complacency. Moving away from your workspace for a brief escape can revive your focus and there are countless ways to do this.

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Office Supplies for... The Girly Girl

The typical office space is generally white, lacking any exciting colors. Well if you're a girly girl, that probably doesn't fly. If you don't consider yourself a trendsetter but rather somebody who loves all things feminine, then you're in luck. Check out our best picks for the girly girl in the office.

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Around the office water cooler with Ken Quinlan

If you've ever wondered what's going on inside a broker's head, we've got you covered. We spoke to Ken Quinlan- originally from Dallas, TX and graduated from Auburn University with a degree in Economics and History. Ken's claim to fame is that he would willingly eat breakfast for every meal of the day. If that doesn't say "dedicated", we don't know what else does.

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Let's bring the outdoors back

Working in NYC can make it difficult to step outside for some fresh air. The combination of long hours and the lack of actual fresh air make the outdoors seem like a thing of the past. However, you can bring the outdoors back to your office. Whether you have an accessible roof or balcony (#fireescape), the outdoors can become a part of your office life.

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Where to get your coffee fix: Midtown West

If you're like us, most mornings you need coffee, and you need it now. While there are hundreds of places surrounding your NYC office to get a coffee fix, it can be difficult to navigate the sea of cafes that will get your almond milk latte exactly right. From quick on the go cups to cafes perfect for hosting afternoon meetings, here's 8 coffee spots to try if your office is in Midtown West.

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Guest Post: Protect Your Company’s Growth with Load Testing

Working for a small company is a lot of hard work, but the rewards can be life-changing. Whether you’re a startup founder or a member of a small team, it’s likely that your No. 1 business concern is growth. That means finding product-market fit through a ton of research, understanding your audience and marketing specifically to those people. If you do all of those things right — which is much easier said than done — then you’ll have a chance to achieve the growth you so desperately desire. But wait! What happens if a sudden influx of website visitors, app downloads or API calls completely wreck your product and infrastructure?

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Around the office water cooler with Kevin Wisniewski

Kevin Wisniewski has been a Customer Experience Advocate at TSF since February 2015. He is originally from St. Louis, MO, but is now a well-oiled Brooklynite. Although his degree from Colorado State University is in Psychology, Kevin continues to school everybody at TSF in Mario Kart. We sat down with Kevin to learn about his love of travel and very original role model.

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Lessons that need to be relearned when it comes to productivity

One of the hardest parts of any job is staying focused and on task throughout the day in the face of endless distractions (especially in the warmer months when you'd rather be at the beach.) The constant flow of texts, social media, and emails can make us feel both stuck and like we're wading through sand to get things done on some days. Luckily, there are "hacks" for being more productive throughout your day and most everything we assume about productivity is incorrect. Here are three lessons about productivity that need to be relearned.

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Where to get your coffee fix: Midtown East

If you're like us, most mornings you need coffee, and you need it now. While there are hundreds of places surrounding your NYC office to get a coffee fix, it can be difficult to navigate the sea of cafes that will get your almond milk latte exactly right. From quick on the go cups to cafes perfect for hosting afternoon meetings, here's 7 coffee spots to try if your office is in Midtown East.

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Around the office water cooler: Emily Elliott

For our second TSF team member spotlight, we’re introducing our Marketing and Content Manager, Emily Elliott. Emily joined our team in January 2015. NYC is her favorite city in the world, but her home state of Oklahoma still has a soft spot in her heart. We sat down with Emily to talk about her first concert, all things Harry Potter, and why she wishes she could have had Nora Ephron over for dinner.

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Building spotlight: The Woolworth Building

Standing 792 feet tall, the Woolworth Building is truly one of NYC’s original masterpieces. When it was built in 1913, the Woolworth Building was the tallest in the world until it was replaced in 1930 by the Chrysler Building . Although the Woolworth Building can’t compete in height anymore (it’s now the 54th tallest building in the United States), it remains a legend based on the architectural skill behind it.

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How to stay productive on a business trip to NYC

As the most visited city in the United States, it’s clear that New York can be an amazing place to vacation. However, traveling to NYC on business presents a different experience, and it can be difficult to stay productive and on task in the midst of all the activity and noise.

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What TV office is most like your office?

Offices are our thing at TheSquareFoot, and trust us when we say that they come in all shapes and sizes with team members of all different personality types. Since Tuesdays are tough, we've come up with a list of some of our favorite TV offices of all time. See how you and your team compare:

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NYC: The best city now and then

New York City is our favorite city for its endless perks: great restaurants, bar scenes, bodega cats, and the possibility to have sushi delivered at 4am... just to name a few. There's also, obviously, some really incredible buildings seeped in history. Here are a few of our favorite places around the city then and now, check out how the scene has changed:

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5 interesting pieces of lobby artwork

First impressions are incredibly important, and that sentiment absolutely extends to office space. Visitors and clients alike get a sense of an office environment and a company’s culture the first time they enter a space. One of the best ways building owners can attract potential tenants is by featuring unique artwork in the lobby, adding character, distinction, and a little flair. These pieces of art are sometimes commissioned from artists specifically for the building; other times they are purchased from private collections or are on loan.

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Around the office water cooler: Ken Seals

For our first TSF team member spotlight, we’re introducing our Chief Product Officer Ken Seals. Ken joined our team in August 2013. He grew up in Virgina and is currently living in Austin, Texas. We sat down with Ken to ask him the hard hitting questions (after all, everybody NEEDS to know what his favorite food is).

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