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Why Not All Parking Is Created Equal
In Houston and throughout Texas, one of the best franchises around is Texadelphia. The cheesesteaks and queso are ridiculous and the space the franchisee chooses usually fits in with the community and is a great place to grab a bite (see Rice Village, Westheimer, or Cy-Fair).
So when you decide to become a Texadelphia franchisee and find a great spot with a seemingly ample parking lot on Memorial inside the loop, you must already start planning that care-free future…
Confirming your optimism, the restaurant gets traffic from downtown, repeat customers are coming back and the parking lot is ALWAYS full. But then a perplexing thing happens, the revenues are not quite taking care of the expenses. The fixed costs are high and even on great days, it doesn’t seem like revenue can break a ceiling.
What just happened?! Well, according to widely held beliefs, the restaurant was forced to shut down because the parking situation just was not working. It took too long for someone to eat a meal and for parking to turnover. This bottleneck capped the flow of people who could come for lunch. If this is indeed correct, it is a shame because it was doomed from the start.
So if Texadelphia can’t make it there, what can? A My Fit Foods and guess why? You got it, it takes less than 1/10th of the time to pick up something pre-cooked to go than to sit and eat a meal. Parking no longer acts as a bottleneck to drive volume.
This folks is why all parking is not created equal!
